Mission, vision and values are the three cornerstones that aim to drive an organisation towards achieving its objectives by having an effect on the commitment and behaviours of the people involved. A mission statement is generally defined as a declaration of the purpose of an organisation, but can also apply to a team or group of people, or to an individual. Its aim is to encapsulate purpose or intent in clear, unambiguous language that is understandable to everyone involved. The leader’s role is to influence the organisation’s culture towards alignment with its stated mission; in particular, to stimulate, encourage and inspire the emotional engagement and behaviours of the people involved towards its achievement. November’s mission theme prompts the following:
‘A small body of determined spirits fired by an unquenchable faith in their mission can alter the course of history’.
MAHATMA GANDHI
Listed on: LEADERSHIP – EQ4U
Checklist of main headings and key points for defining and communicating an inspiring mission: Click here
*GRAMMAR/COMMUNICATION NOTES
This month is a highlight on expression of differences between ‘could’ and ‘would’ plus ‘May I?’ (asking permission) and ‘Can I?’ (Am I able?’). Expressions that frequently tend to be used mistakenly.
‘Could’ is the past tense of ‘can’ and relates to what someone was able to do or to what might happen (possibility). And ‘would’ is the past tense of ‘will’ indicating willingness or intent (affirmation).
Examples:
- ‘Can I sit here?’ (Am I able?) rather than ‘May I sit here?’ (a request)
- ‘Can you open the door please’, (‘are you able?’) rather than ‘Will you open the door please’ (a request)
- Can I speak to you? (Am I able?), rather than ‘May I speak to you?’ (a request)
For summary information:
difference between would and could in english grammar – Search
*Grammar notes are dedicated to the memory of ‘Ruthless Editor’ Kathy Watson. Kathy’s book: ‘Grammar for people who hate rules’ is a helpful reference source. Link to book: https://amzn.to/2AaV5bE
Warmest & best wishes

